The book offers design consultancies a ready resource to draw upon in the research phase of identity projects. By raising the bar, this wonderful resource will make better designers of all of us.” – Michael Bierut of Pentagram Design.īy sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands.
“The next time you are going to design a logo, take a look at this book. In addition highlight logos are shown in colour. To emphasize the visual form of the logos, they are predominantly in black and white. Groups such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. It has more than 1300 logos according to their focal form, symbol and graphic associations into 75 categories.
The logo reference guide, this book provides graphic designers with an indispensable reference source for contemporary logo design.
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